SS17 : Fairytale Fantasy

Welcome to the second instalment of our picks for SS17 trends! While it is known that summer trends are chosen by designers well in advance and showcased to the fashion world as early as six months ahead, we thought it would make more sense to discuss our favourites now. Let's be honest, it is very difficult to get excited by the prospect of light fabrics and pretty pastels during a UK January where it is raining outside and we're all still getting over the post Christmas blues. However, now is the perfect time to chat summer fashion especially as this heatwave calls for holiday and summer wedding inspiration. So, after declaring our love for brights last week, it is now time for blush hues, ballerina vibes and the fairytale detailing which has dominated the catwalk this SS17.

Marchesa's SS17 show did not hold back when it came to tulle, embellishments and detailing following a more is more approach. The prêt-à-porter, more city appropriate alternative? Accessories! By incorporating blush tones into your outfit and allowing the fairytale trend to sweep into your beauty regime too, this trend can be easily made city and office friendly. Our suggestions? Our blush Clemmie Tote to store all your daily essentials paired with a romantic, heat friendly plait as seen at Valentino's SS17 show.

While this SS17 trend is largely influenced by pink, blush and nude hues, it is certainly not limited to them. In fact, monochrome and darker, more intricate patterns took centre stage at Dior's SS17. Whilst still gorgeous and saturated with layers and detailing, this take on fairytale fashion proves more practical for city dressing and adds an edge to an otherwise very soft look,

Our suggestions for channeling this look? Our creamy Flora clutch in black is perfect when paired with pastel hues to elevate an outfit and keep your look sharp.

Our favourite event showcasing a multitude of SS17 trends all at once? The (almost!) Royal Wedding of course! The bride, Pippa Middleton, channeled fairytale vibes in a bespoke Giles Deacon dress while Kate Middleton and her mother complimented the bride perfectly in Alexander McQueen and Katherine Walker respectively.

Fancy channeling the Royal look at your next wedding? Our pastel Flora clutches are not only perfect for the occasion but also proudly British making you the best dressed guest for a fraction of the price. Oh and if it's your big day this summer, why not show your bridesmaids how special they are to you with our key rings? They come in an array of colours so you can treat your helpers to something they will use everyday and will remind them of your special day!

Happy Summer Shopping!

Love,

Pepper Alley HQ X 

(Fashion Pictures Source : Pinterest )