Sunday 18 June 2017

Dear Dad, Thank You!


From fragrance to fashion to DIY tips and advice on bad boyfriends, we have an awful lot to thank our dads for!



It all started with an old article, one of those you loved reading and cherish in a memory box despite it being all crumpled up and almost illegible as the years inevitably make their mark on the ink. This particular one was courtesy of Annabel Meggeson at Red Magazine and reflected on the evocative power of male fragrance.  Meggeson explored fragrance and romance yet, on reading, we were instantly transported back into a childhood reverie of Sunday mornings, fresh croissants and dad's Hugo Boss waltzing round the kitchen as he read the morning papers. 


Nowadays, thanks to the phenomenon of brands such as Jo Malone, it is fashionable for women to wear male fragrance and a cloud of Dior's Sauvage on the tube radiating from an impeccably dressed woman is not uncommon. This truly got us thinking about how much we borrow from male fashion daily and, particularly, how many things we owe to our dads so to all the fathers, in no particular order, thank you for:

Your free advice from everything from finance to DIY:  You know the drill, you have just moved into your new flat and you just want to shout 'INDEPENDENCE' from the rooftops. You know exactly what decor style you're going for, you have the pinterest boards ready and you're planning your housewarming canapĂ© menu until disaster strikes and you realise you need a hand with the painting, the floorboards and just about everything in this new house of yours. Cue the panic text to dad who loving comes around to help at no extra cost not counting numerous cups of tea throughout the day!


The Unlikely Fashion Inspiration: Had you told us twenty years ago that we would have been taking style inspiration from our dads, we would have laughed at you yet it is hard to deny that the 'dad charm' has taken the fashion world by storm. Think plaid shirts, fitted tailoring and structured silhouttes; yes, you've guessed it, if you're looking for us we will be raiding dad's closet!



The Free Taxi Service: 'Don't worry, I'll call an Uber', you shouted as you rolled your eyes ready to leave the house. However, it's now 2am, it's raining, you're in high heels and your modern day carriage has effectively stood you up as you refresh the app for the millionth time. Yep, little does it matter if you're thirteen or thirty, if it's late and you're stranded, you're calling dad.


The Right Word at Exactly the Right Time:  Dads sometimes get a bad rep for saying the wrong thing at the wrong time and being just a little clueless especially in relation to their teenage daughters. However, one day or more times than that (depending on how lucky you got with your dad!) the miracle will happen and your father will suprise you ; be it a mention at a new band you love, unexpected  yet informed advice into the world of social media or a snide remark at an ex boyfriend you hate, your father will completely surprise you and you will feel just a tiny bit proud!


So here we have it, a little thank you list for dads all over the world in time for Father's Day! And if you want to spoil pops this Father's Day, do treat him to a Lou Tote perfect for work and travel and impeccably stylish with its urban feel and creamy Italian leather!


Happy Father's Day!

Love,


Pepper Alley HQ X 






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